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How to put your book together and get a job in advertising

Author: Maxine Paetro
Publisher: Chicago, IL : Copy Workshop, ©2002.
Edition/Format:   Print book : English : 21st century edView all editions and formats
Summary:
"Most everyone who dreams of getting a creative job in advertising knows that they must have a portfolio of speculative ads with healines, visuals, and tag lines. The portfolios recruiters see now are filled with ads that look like finished ads. The visuals are often brilliant photographic images, married to dazzling type, spat out of the printer in colorful, double-page spreads. But here's the compliant voiced by  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Maxine Paetro
ISBN: 1887229132 9781887229135
OCLC Number: 51848959
Description: xii, 257 pages : illustrations ; 28 cm
Responsibility: Maxine Paetro.
More information:

Abstract:

"Most everyone who dreams of getting a creative job in advertising knows that they must have a portfolio of speculative ads with healines, visuals, and tag lines. The portfolios recruiters see now are filled with ads that look like finished ads. The visuals are often brilliant photographic images, married to dazzling type, spat out of the printer in colorful, double-page spreads. But here's the compliant voiced by advertising professionals who are in a position to hire: they say today's books fall flat because they are full of "ad-like objects", "heartless" ads, and imitations of ads that have won awards, instead of origina ideas that spring from solid preparatory work and the creator's unique perspective."--Taken from introduction.

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Primary Entity

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