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How to run a successful design business : the new professional practice

Author: Shan Preddy; Design Council.
Publisher: Farnham, England ; Burlington, VT : Gower Publishing, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats

The design sector has expanded rapidly over the years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. This book  Read more...


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Document Type: Book
All Authors / Contributors: Shan Preddy; Design Council.
ISBN: 9780566091896 0566091895
OCLC Number: 757403988
Notes: At head of title: Design Council.
Description: xiv, 434 pages : illustrations ; 25 cm
Contents: Contents: Foreword, David Kester; Preface, Shan Preddy; Section 1 The Industry; The arrival, Jeremy Myerson; The present, Shan Preddy; The global context, Michael Thomson; The client perspective, Shan Preddy; The future, James Woudhuysen. Section 2 The Business: The vision and values, Shan Preddy; The culture, Shan Preddy; The product, Shan Preddy; The business journey, Adrian Rasdall; The business structure, Peers de Trense; The money (part 1) Mandy Merron; The money (part 2), Gary Baxter; The law, Jo Evans; The intellectual property, Darrell Stuart-Smith; The management issues, James Woudhuysen; The validation, Shan Preddy; The memberships, Shan Preddy; The network , Phil Jones; The working environment, Shan Preddy; The neverending story, Shan Preddy. Section 3 The People: The management team, Shan Preddy; The creatives, Rod Petrie; The client facers, Jan Casey; The hunter-gatherers, Blair Enns; The farmer-growers, Shan Preddy; The strategists, Ann Binnie; The orgs and ops, Shan Preddy; The incoming resource, Madelaine Cooper; The ongoing resource, Kim Briggs; The outgoing resource, Kim Briggs; The training, Liz Lydiate; The development, Rod Petrie; The rewards, Mandy Merron; The cavalry, Madelaine Cooper; The self-incentive, Kevin Duncan . Section 4 The Income: The marketing strategy, Shan Preddy; The marketing plan, Shan Preddy; The geography, Christine Losecaat; The reputation, Julia James; The media, Lynda Relph-Knight, The social media, Gemma Went; The sales process, Shan Preddy; The pitch, Jonathan Kirk; The no pitch, Blair Enns; The record, Shan Preddy; The procurement, Tina Fegent; The prequal, Simon May; The roster, Simon May; The client journey, Shan Preddy; The client experience, Shan Preddy. Section 5 The Work: The terms, Barry Morris; The knowledge, Liz Lydiate; The brief, Kate Blandford; The projects, Lorna Dallas-Conte; The research, Don Preddy; The meetings, Sean Blair; The feedback, Shan Preddy; The proof, Deborah Dawton; The recognition, Stef Brown; The planet, Sophie Thomas. Section 6: The Designers; Section 7 The Clients; Section 8 The Design Bodies; Section 9 The Reference Library; Section 10 The Contributors; Index.
Responsibility: [edited by] Shan Preddy ; with contributions from other design experts.


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'Don't mistake business savvy for drudgery. It makes you a better designer. The more you know about business, the better you'll be at seeing the world from your clients' point of view, working out Read more...

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