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How to run for political office and win : everything you need to know to get elected

Author: Melanie Williamson
Publisher: Ocala, Fla. : Atlantic Pub. Group, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected  Read more...
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Genre/Form: Electronic books
Case studies
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Williamson, Melanie, 1981-
How to run for political office and win
(DLC) 2011011678
(OCoLC)708243817
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Melanie Williamson
ISBN: 9781601388049 1601388047
OCLC Number: 867770676
Description: 1 online resource (288 pages) : illustrations
Contents: Dedication; Table of Contents; Introduction; CHAPTER 1: Types of Political Office; Getting Started; State and Federal Government; Local Government; School Boards; Deciding Which Office is Right for You; CHAPTER 2: Starting on Your Path to an Election Win; Should I Run for Political Office?; Which Political Position Do You Want?; Setting Your Political Goals; Gauging Your Future Constituents; Issues Facing Your Area; The Role of Incumbency; Making the Decision to Run; CHAPTER 3: Assembling Your Team; Campaign Manager; Public Relations Specialists; Treasurer; Fundraising Coordinator. Volunteer CoordinatorCommunications Director; Political Director; Scheduler; Family; Campaign Community; Volunteers; Downfalls of Hiring Professionals; Moving Forward with your Team; CHAPTER 4: Throwing Your Hat into the Ring; Knowing Election Laws; How to File to be a Candidate; Announcing Your Candidacy; Creating your Campaign Plan; Create a Timeline Counting Down to the Election; Opening Your Campaign Headquarters; Getting your Supporters in Line; Setting Your Budget; Getting your Message Out; Creating Campaign Literature; Preparing for the Next Step. CHAPTER 5: Never Underestimate the Importance of MoneyKnow the Law; Creating a Budget; Private Funds; Fundraising; Public Funds; Hitting the Campaign Trail; CHAPTER 6: On the Campaign Trail; Reaching the Constituents; Working with Local Business Leaders; Reaching Out to Local Government Officials; Political Parties; Reaching out From the Comfort of Your Home; CHAPTER 7: Technology and Campaigning; Social Media; E-mail; Website; Blogs; CHAPTER 8: Know Your Opponent; What You Do Not Know Can Hurt You; CHAPTER 9: The Dark Side of Running for Political Office; Slinging Mud. CHAPTER 10: Down to the Election WireTwo Weeks before the Election; One Week Before the Election; The Day Before Elections; Election Day; Results, Polls, and Your Opponent; Transitioning from Candidate to Elected Official; CHAPTER 11: You've Won! Now What?; Learning the Job; Reinforcing Your Message; The Next Campaign; You've Lost! Now What?; Conclusion; Choose a Campaign Strategy that Works for You; Enjoy Yourself; Appendix A: Chapter Checklists; Appendix B: Creating a Campaign Plan; Appendix C: Examples of Political Speeches; Glossary; Bibliography; Author Biography.
Responsibility: by Melanie Williamson.

Abstract:

The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take out of your life. This book is written to guide every potential new politician down the path of filing for, gathering support, and running for local office, whether you are a lawman, judge, politician, or concerned parent. You will start by reading a complete list of everything you need to know about the process of running for office, from the rules that govern your conduct, to the timeline you can expect to start living. You will learn how to organize you resources and start hiring campaign staff. You will learn how to start creating a database of donors and individuals who can be called or contacted when drumming up support. You will be walked through the process of dredging up your own past and disclosing everything you can about yourself to offset the potential for negative campaigning by your opponent. Successful local politicians and campaign staff have been interviewed for this book and have provided detailed information about what you can expect when you start the process of running for office, from the door to door walking to the campaign literature and signs that must be created. You will learn the ins and outs of campaign fundraising and how to acquire the best possible endorsements to your campaign. You will learn what events you should be appearing at and how to start gaining access to television commercial air time. Finally, you will be walked through the phone bank and survey process on the road to the primaries and through the primaries to what you can expect on Election Day. From start to finish, you will learn everything you need to know to effectively run and win your campaign for local office with this book.

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