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How to sell to an idiot : 12 steps to selling anything to anyone

Author: John Hoover; Bill Sparkman
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hoover, John, 1952-
How to sell to an idiot.
Hoboken, N.J. : John Wiley & Sons, ©2006
(DLC) 2005006847
(OCoLC)58457152
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Hoover; Bill Sparkman
ISBN: 0471750891 9780471750895
OCLC Number: 62948973
Notes: Includes index.
Description: 1 online resource (xx, 197 pages)
Contents: Step one : be prepared or be the idiot --
Step two : connect with the clueless --
Step three : confuse to clarify --
Step four : play the match game --
Step five : showtime --
Step six : ask for the business --
Step seven : circle around/make another pass --
Step eight : annoy them a little and ask for the business, again --
Step nine : appreciate --
Step ten : get a referral --
Step eleven : the fine art of following up to stay off of your laurels --
Step twelve : practice.
Responsibility: John Hoover, Bill Sparkman.
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Abstract:

Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.

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