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How to sell to retail : the secrets of getting your product to market

Author: Clare Rayner
Publisher: London ; Philadelphia, PA : Kogan Page, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical
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Document Type: Book
All Authors / Contributors: Clare Rayner
ISBN: 9780749466800 0749466804 9780749466817 0749466812
OCLC Number: 798058946
Description: xiv, 244 pages ; 24 cm
Contents: Look big --
Plan big --
Pitch big --
Get big, stay big!
Responsibility: Clare Rayner.

Abstract:

The only practical guide to successfully selling your product to any retailer, no matter how big they are.  Read more...

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"This much-anticipated book fills a gap that will give real, practical knowledge to help anyone trying to make their mark as supplier to retail." Patrick Ballin, Founder of Mile One, Former Head of Read more...

 
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