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How to sell what you make : the business of marketing crafts

Author: Paul Gerhards
Publisher: Mechanicsburg, PA : Stackpole Books, 2013.
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
" ... Written for people who want to know more about what's necessary to get into the crafts business, including marketing, selling, and the day-to-day clerical aspects of running a business"--Preface.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Paul Gerhards
ISBN: 9780811711395 0811711390
OCLC Number: 820349213
Notes: Includes index.
Description: viii, 152 pages : illustrations ; 22 cm
Contents: Crafts as a business: an introduction --
Crafts fairs and street fairs: your direct link to consumers --
The gallery connection: stepping into the wholesale marketplace --
Selling to the trade: expanding your market --
Advertising and publicity: marketing through traditional media --
Going global: marketing and selling on the internet --
Service, fulfillment, and sales reps: keeping your customers satisfied --
The itinerant crafter: a booth for the crafts nomad, indoors and out --
On paper: the back office of the crafts business --
On crafts and craftsmanship: true to the legacy.
Responsibility: Paul Gerhards.

Abstract:

" ... Written for people who want to know more about what's necessary to get into the crafts business, including marketing, selling, and the day-to-day clerical aspects of running a business"--Preface.

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