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How to start a home-based gift basket business

Author: Shirley George Frazier
Publisher: Guilford, Conn. : Globe Pequot ; Northam : Roundhouse [distributor], 2007.
Series: Home-based business series.
Edition/Format:   Print book : English : 4th edView all editions and formats
Database:WorldCat
Summary:

Offers practical advice and insightful suggestions on how to design, promote, and sell gift baskets from a home-based operation. This book also serves as an essential guide to avoiding the common  Read more...

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Document Type: Book
All Authors / Contributors: Shirley George Frazier
ISBN: 0762741775 9780762741779
OCLC Number: 317440781
Description: xiv, 281 pages : illustrations ; 24 cm.
Contents: Chapter 1 Understanding Your Target Market 1 --
Chapter 2 What It Takes to Succeed 21 --
Chapter 3 Home Office and Workspace Setup and Structure 59 --
Chapter 4 Selecting Your Inventory 85 --
Chapter 5 Gift Basket Design Tips and Techniques 105 --
Chapter 6 The Elusive Corporate Market 125 --
Chapter 7 Advertising and Promotion 149 --
Chapter 8 Delivery Methods 173 --
Chapter 9 Checks, Balances, and Payments 191 --
Chapter 10 Competition 215 --
Chapter 11 Keeping Customers for Life 229 --
Chapter 12 Growth Opportunities 241.
Series Title: Home-based business series.
Other Titles: Gift basket business
Responsibility: Shirley George Frazier.

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"Takes the novice and more experienced entrepreneur through the steps of estimating start-up costs and defining one's niche to designing beautiful, marketable baskets. The chapters on the actual gift Read more...

 
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