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How to succeed at retail : winning case studies and strategies for retailers and brands

Author: Keith Lincoln; Lars Thomassen
Publisher: London ; Philadelphia : Kogan Page, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
How to Succeed at Retail helps you find the key factors that will make you successful Building on the process introduced in the international bestseller Retailization, Fast paced and accessible.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lincoln, Keith.
How to succeed at retail.
London ; Philadelphia : Kogan Page, 2007
(DLC) 2007022195
(OCoLC)138341290
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Keith Lincoln; Lars Thomassen
ISBN: 9780749452483 074945248X 1281091898 9781281091895 9780749450168 0749450169
OCLC Number: 182575467
Notes: Includes index.
Description: 1 online resource (xii, 207 pages) : illustrations
Contents: Retail Prelims.pdf; Retail C01.pdf; Retail C02.pdf; Retail C03.pdf; Retail C04.pdf; Retail C05.pdf; Retail C06.pdf; Retail C07.pdf; Retail C08.pdf; Retail C09.pdf; Retail C10.pdf; Retail C11.pdf; Retail C12.pdf; Retail C13.pdf; Retail C14.pdf; Retail C15.pdf; Retail Appendices.pdf; Retail Index.pdf.
Responsibility: Keith Lincoln and Lars Thomassen.
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Abstract:

How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding  Read more...

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"The case histories in this book transform retailization from a theory to a practical management tool." Martin West, CEO, Ashdown Group"

 
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