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How to Succeed at Retail : Winning Case Studies and Strategies for Retailers and Brands.

Author: Keith Lincoln; Lars Thomassen
Publisher: London : Kogan Page, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lincoln, Keith.
How to Succeed at Retail : Winning Case Studies and Strategies for Retailers and Brands.
London : Kogan Page, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Keith Lincoln; Lars Thomassen
ISBN: 9780749457402 0749457406
OCLC Number: 763159056
Description: 1 online resource (224 pages)
Contents: Preface ... to succeed or not!; Who can benefit?; Acknowledgements; Part 1 How to succeed by becoming REobsessed; 1 REsolving the big squeeze; The squeeze continues ... ; Retailer squeeze; Shopper squeeze; Private squeeze; Media squeeze; Other major changes are on the way; 2 REflating the brand; Co-opetition is the way forward; Use REinvention as the trigger for co-opetition; Co-create the co-opetition; 3 REassessing the shopper; RE-me; Mass market to mass of niches; 4 REconnecting to the shopper; 5 REevaluating the shopping experience; PRISM; Brand Shoppability Index. 6 REstorming the trends7 REcreating the brand message; The big retail idea; But, ideas don't grow on trees ... REstorm; Ideas into action; REvisiting retailization; Active retail thinking; From USP to RSP; The retail circle of opportunity; One word for all; 8 REflagging it; The flagship store of the past; Some interesting examples; Guidelines for future REflagging; 9 REtrying again and again; How to succeed in retail by really trying; 10 REstoring your ethics --
how to succeed by being ethical; Part 2 How to succeed by winning; 11 The companiesdoing it right; Learning from the winners. Who would you rather be?Who would you rather not be?; The choice is yours!; 12 Becoming a retail phenomenon; A unique global analysis of the brands tha tare truly succeeding at retail; The role of retailization?; How to identify a winner; Our winners analysis; Our retail winners: who, why and how; Succeeding in the future; Part 3 How to succeed operationally; 13 A source of light; 14 REtailizing the brand; REthink --
Step 1: Understanding our shelf; REthink --
Step 2: Stealing choice; REthink --
Step 3: Leveraging the shopper; REimagine --
Step 4: Maximizing product impact. REimagine --
Step 5: Maximizing retail impactREstructure --
Step 6: Communicating to shoppers; REstructure --
Step 7: Retailizing your organization; REeducate --
Step 8: Building the retail vision; REeducate --
Step 9: Identifying and specifying the retail vision; REeducate --
Step 10: Retail vision education and dissemination; REevolve --
Step 11: Evolving retailization; 15 Postscript ... eat or be eaten!; Appendices; Appendix 1: How to succeed by being in a RE world; Appendix 2: How to succeed by knowing what's going on; Appendix 3: How to succeed by referencing; Index.

Abstract:

How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding  Read more...

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