skip to content
How to use the Internet to advertise, promote and market your business or website-- with little or no money Preview this item
ClosePreview this item
Checking...

How to use the Internet to advertise, promote and market your business or website-- with little or no money

Author: Bruce C Brown
Publisher: Ocala, Florida : Atlantic Publishing Group Inc., [2011] ©2011
Edition/Format:   eBook : Document : English : Revised 2nd editionView all editions and formats
Summary:
Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Brown, Bruce.
How to Use the Internet to Advertise, Promote, and Market Your Business or Website : With Little Or No Money REVISED 2ND EDITION.
Ocala : Atlantic Publishing Group, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bruce C Brown
ISBN: 9781601388193 1601388195
OCLC Number: 867769236
Description: 1 online resource (336 pages)
Contents: Dedication; Table of Contents; Introduction; Chapter 1 --
Developing a Successful Marketing Plan; Performing a Market Analysis; Establishing Marketing Strategies; Increasing Your Public Profile; Chapter 2 --
Website Branding; Developing or Reinventing a Company Image; Chapter 3 --
Generating Website Traffic --
Proven Online and Offline Techniques; Proven Techniques for Generating Website Traffic; Use Press Releases to Generate Website Traffic; Publishing Articles to Generate Website Traffic; Publish Testimonials on Your Website; Link Exchanges and Website Traffic. Using Web Directories to Generate Website TrafficChapter 4 --
Search Engine Optimization; How Search Engines Work; Successful Search Engine Optimization; Meta Tag Definition and Implementation; The Title Tag; The Description Tag; The Keywords Tag; The Robots Tag; ALT Tags; Optimization of Web Page Content; Optimizing Your Website; Website Optimization Tips, Hints, and Secrets; Web Design and Optimization Suggestions; Using a Search Engine Optimization Company; Search Engine Optimization Checklist; Search Engine Registration; Free Website Search Engine Submission Sites. Free Website Optimization ToolsGoogle's Webmaster Tools; Sitemaps & Google; Snippets; The Problem with Navigation Bars and Spiders; Breadcrumbs; Inbound and Outbound Links; Google TrustRank; 404 Pages & Search Engine Optimization; Section 508 and Website Accessibility; Google's Quality Guidelines; Chapter 5 --
Website Fundamentals; Web Design Hardware Requirements; Website Hosting; Domain Names; Advantages of Owning Your Own Domain Name; Website Design Fundamentals; Joomla!; WordPress; Homestead®; Nvu; Microsoft Office Live; The SeaMonkey® Project; Microsoft Office FrontPage. Adobe Dreamweaver CS5Web Page Content; Rules of Web Writing; Website Graphics; Image File Formats; Images and HTML; Search Engine Optimization & Images; Copyrights and Licenses; Free Graphics Editing Software; Commercial Graphics Editing Software; Logos and Banners; Colors and Themes; Website Typography; Website Templates; Chapter 6 --
Automation of Your Website; Using Auto-Responders; Methods of Payment and Payment Gateways; Managing Your E-mail Names; How to Automate Your Website; Using Software for Automation; Developing Positive Relationships with Customers; Chapter 7 --
E-mail Marketing. Plan Your E-mail Marketing CampaignSpam, Spoofing, and Phishing; The CAN-SPAM Act; Spam Tools; Opt-in and Opt-out Lists; How to Create and Grow Your E-mail Lists; How to Design an Effective E-mail Campaign; Options for E-mail Marketing Service Providers; Target and Segment Your Audience; How to Write an Effective E-mail; When to E-mail, How Often, and What Time; Chapter 8 --
Pay-Per-Click Advertising and Google AdWords; Pay-Per-Click Advertising Walkthrough; Google AdWords Pay-Per-Click Benefits; Cost of Google AdWords Pay-Per-Click Advertising.
Responsibility: by Bruce C. Brown.

Abstract:

Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/867769236> # How to use the Internet to advertise, promote and market your business or website-- with little or no money
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
   library:oclcnum "867769236" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/flu> ;
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/4785-1/{AFC46E62-AA82-494D-9F7D-D006E0990093}Img100.jpg'" ;
   schema:about <http://dewey.info/class/658.872/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/194520127#Topic/business_&_economics_e_commerce_internet_marketing> ; # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/194520127#Topic/internet_advertising> ; # Internet advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/194520127#Topic/web_sites_design> ; # Web sites--Design
   schema:about <http://experiment.worldcat.org/entity/work/data/194520127#Topic/internet_marketing> ; # Internet marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/194520127#Topic/electronic_commerce> ; # Electronic commerce
   schema:author <http://experiment.worldcat.org/entity/work/data/194520127#Person/brown_bruce_c> ; # Bruce C. Brown
   schema:bookEdition "Revised 2nd edition." ;
   schema:bookFormat schema:EBook ;
   schema:datePublished "2011" ;
   schema:description "Dedication; Table of Contents; Introduction; Chapter 1 -- Developing a Successful Marketing Plan; Performing a Market Analysis; Establishing Marketing Strategies; Increasing Your Public Profile; Chapter 2 -- Website Branding; Developing or Reinventing a Company Image; Chapter 3 -- Generating Website Traffic -- Proven Online and Offline Techniques; Proven Techniques for Generating Website Traffic; Use Press Releases to Generate Website Traffic; Publishing Articles to Generate Website Traffic; Publish Testimonials on Your Website; Link Exchanges and Website Traffic."@en ;
   schema:description "Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/194520127> ;
   schema:genre "Handbooks and manuals"@en ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/194520127#CreativeWork/how_to_use_the_internet_to_advertise_promote_and_market_your_business_or_website_with_little_or_no_money_revised_2nd_edition> ;
   schema:name "How to use the Internet to advertise, promote and market your business or website-- with little or no money"@en ;
   schema:productID "867769236" ;
   schema:url <https://samples.overdrive.com/how-to-use-afc46e?.epub-sample.overdrive.com> ;
   schema:url <https://www.overdrive.com/search?q=AFC46E62-AA82-494D-9F7D-D006E0990093> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=2080261> ;
   schema:url "http://images.contentreserve.com/ImageType-100/4785-1/{AFC46E62-AA82-494D-9F7D-D006E0990093}Img100.jpg" ;
   schema:url <http://ebookcentral.proquest.com/lib/ucm/detail.action?docID=2080261> ;
   schema:url <http://www.freading.com/ebooks/details/r:download/OTc4MTYwMTM4ODE5Mw==> ;
   schema:workExample <http://worldcat.org/isbn/9781601388193> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/867769236> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/194520127#Person/brown_bruce_c> # Bruce C. Brown
    a schema:Person ;
   schema:familyName "Brown" ;
   schema:givenName "Bruce C." ;
   schema:name "Bruce C. Brown" ;
    .

<http://experiment.worldcat.org/entity/work/data/194520127#Topic/business_&_economics_e_commerce_internet_marketing> # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--E-Commerce--Internet Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/194520127#Topic/electronic_commerce> # Electronic commerce
    a schema:Intangible ;
   schema:name "Electronic commerce"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/194520127#Topic/internet_advertising> # Internet advertising
    a schema:Intangible ;
   schema:name "Internet advertising"@en ;
    .

<http://worldcat.org/entity/work/data/194520127#CreativeWork/how_to_use_the_internet_to_advertise_promote_and_market_your_business_or_website_with_little_or_no_money_revised_2nd_edition>
    a schema:CreativeWork ;
   rdfs:label "How to Use the Internet to Advertise, Promote, and Market Your Business or Website : With Little Or No Money REVISED 2ND EDITION." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/867769236> ; # How to use the Internet to advertise, promote and market your business or website-- with little or no money
    .

<http://worldcat.org/isbn/9781601388193>
    a schema:ProductModel ;
   schema:isbn "1601388195" ;
   schema:isbn "9781601388193" ;
    .

<http://www.worldcat.org/title/-/oclc/867769236>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/867769236> ; # How to use the Internet to advertise, promote and market your business or website-- with little or no money
   schema:dateModified "2017-09-03" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.