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How to win a local election : a complete step-by-step guide

Author: Lawrence Grey
Publisher: Lanham, Md. : M. Evans : Distributed by National Book Network, 2007.
Edition/Format:   Book : English : 3rd ed., 1st M. Evans pbk. edView all editions and formats
Database:WorldCat
Summary:
More of a 'must-do' book than a 'how-to' book, this resource guides readers through the campaign process, detailing what they need to accomplish along the way in order to be victorious in an election.
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Genre/Form: Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lawrence Grey
ISBN: 9781590771310 1590771311
OCLC Number: 122291377
Notes: Includes index.
Description: xvii, 259 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.)
Contents: Foreword / by Haley Barbour --Foreword / by David Wilhelm --
Introduction --
PART I : PLANNING AND ORGANIZING THE CAMPAIGN : The office you want to run for --
Election statistics --
Local election laws : getting on the ballot --
Financial reporting --
District geography and demography --
Talking to an old hand --
Campaign theme and strategy --
Party, nonpartisan, and independent candidates --
Computers : using them in the campaign --
PART II : CAMPAIGNING : THE PEOPLE : You have to have a plan --
Scheduling and a calendar --
The campaign manager --
Getting a volunteer coordinator --
The candidate --
Money and fundraising --
Winning it one precinct at a time --
PART III : CAMPAIGN PROCEDURES AND TECHNIQUES: Literature : the campaign brochure --
Getting a good mailing list --
Doing a mailing --
Radio and television --
Newspapers --
Yard signs and billboards --
Going door to door --
Miscellaneous things that ought to be mentioned --
iNTRODUCTION TO THE APPENDIXES: A:. Sample campaign plan --
B. Initial planning worksheet --
C. Week-by-week campaign planning form --
D. Nominating petition worksheet --
E. Sample volunteer card --
F. Sample scheduling form --
G. Directory of election officers --
H. Glossary of terms.
Responsibility: Lawrence Grey.
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Abstract:

Revised and updated, this is the most practical, most detailed handbook ever published concerning the techniques and approaches you need to run a successful campaign for any local office. New to the  Read more...

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This nuts-and-bolts, do-it-yourself guide to running for and winning one of the nations's more than 500,000 local offices... spells out the details of planning and organizing a campaign... [and] Read more...

 
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