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How to Win Campaigns : Communications for Change.

Author: Chris Rose
Publisher: London : Earthscan, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rose, Chris.
How to Win Campaigns : Communications for Change.
London : Earthscan, ©2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Rose
ISBN: 9781849776622 1849776628
OCLC Number: 689997488
Description: 1 online resource (401 pages)
Contents: Contents; Acknowledgements; Preface to the Second Edition; Introduction; Chapter 1 How to Begin; Chapter 2 Communicating with Humans; Chapter 3 Motivational Values; Chapter 4 Campaign Research and Development; Chapter 5 Campaign Plans; Chapter 6 Organizing Campaign Communications; Chapter 7 Constructing Campaign Propositions; Chapter 8 Working with News Media; Chapter 9 Keeping a Campaign Going; Chapter 10 Old Media, New Media; Chapter 11 To Do and Not To Do; Chapter 12 The Bigger Picture; Appendices; Afterword; Notes; Basic Campaign Checklist; Acronyms and Abbreviations; Index.

Abstract:

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features:. * Campaign Master Planner * Political Checklist * Motivational Values.

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