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How to win campaigns : communications for change

Author: Chris Rose
Publisher: London ; Washington, DC : Earthscan, ©2010.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
This comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rose, Chris, 1956-
How to win campaigns.
London ; Washington, DC : Earthscan, ©2010
(DLC) 2010036550
(OCoLC)624419012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Chris Rose
ISBN: 9781136530814 1136530819 9781849776622 1849776628
OCLC Number: 801405766
Description: 1 online resource (ix, 381 pages) : illustrations
Contents: Contents; Acknowledgements; Preface to the Second Edition; Introduction; Chapter 1 How to Begin; Chapter 2 Communicating with Humans; Chapter 3 Motivational Values; Chapter 4 Campaign Research and Development; Chapter 5 Campaign Plans; Chapter 6 Organizing Campaign Communications; Chapter 7 Constructing Campaign Propositions; Chapter 8 Working with News Media; Chapter 9 Keeping a Campaign Going; Chapter 10 Old Media, New Media; Chapter 11 To Do and Not To Do; Chapter 12 The Bigger Picture; Appendices; Afterword; Notes; Basic Campaign Checklist; Acronyms and Abbreviations; Index.
Responsibility: Chris Rose.

Abstract:

A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use  Read more...

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'Chris Rose is one of the UK's most successful campaigners, and his vast experience is brought together in this outstanding practical guide. If you believe there is a problem that needs to be fixed, Read more...

 
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