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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/45243190 Title: How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples Author: Mal Warwick Publisher: San Francisco : Jossey-Bass, ©2001. ISBN/ISSN: 078795652X 9780787956523 OCLC:45243190

  
  

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How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples

Author:	Mal Warwick
Publisher:	San Francisco : Jossey-Bass, ©2001.
Series:	Jossey-Bass nonprofit and public management series.
Edition/Format:	Book : English : 1st edView all editions and formats
Summary:	Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.  Read more...
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