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How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples

Author: Mal Warwick
Publisher: San Francisco : Jossey-Bass, ©2001.
Series: Jossey-Bass nonprofit and public management series.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward  Read more...
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Additional Physical Format: Online version:
Warwick, Mal.
How to write successful fundraising letters.
San Francisco : Jossey-Bass, c2001
(OCoLC)606532567
Online version:
Warwick, Mal.
How to write successful fundraising letters.
San Francisco : Jossey-Bass, c2001
(OCoLC)608662181
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mal Warwick
ISBN: 078795652X 9780787956523
OCLC Number: 45243190
Notes: Includes index.
Description: xvi, 304 p. : ill. ; 28 cm.
Contents: Part 1: Motivating your audience --
Why people respond to fundraising letters --
How a fundraising letter is like a personal visit --
What donors really think about fundraising letters --
Characteristics of an effective fundraising letter --
A leisurely tour through one successful appeal --
Part 2: The letter writer's plan of action --
What to do before you write any fundraising letter --
Eight steps toward successful fundraising letters --
The Cardinal rules of fundraising letters --
You're writing for results--not for a Pulitzer Prize --
Part 3: Customizing your appeal --
Recruiting new donors: starting intimate conversations with strangers --
Welcoming new donors: treating people like part of the family --
Appealing for special gifts: bringing your case down to earth --
Asking for year-end contributions: making the most of the holiday spirit --
Soliciting high-dollar gifts: framing the case for major contributions --
Going for bigger gifts: persuading donors to make an extra commitment --
Seeking annual gifts: building long-term loyalty, one year at a time --
Thanking your donors: friend-raising before fundraising --
Part 4: The letter writer's toolbox --
A. Sixty successful outer envelope teasers --
B. Fifty-four strong leads for fundraising letters --
C. Ninety ways to use the work "you" in a fundraising letter --
D. Sixty-three ways to handle awkward copywriting transitions --
E. Forty-one powerful ways to end a fundraising letter --
F. Fifty-eight ways to start a P.S. in a fundraising letter --
G. Fifteen ways how not to get results --
H. Ten other books to help you write successful fundraising letters.
Series Title: Jossey-Bass nonprofit and public management series.
Responsibility: Mal Warwick.
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Abstract:

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from a US letter-writing tutor - direct mail expert Mal Warwick - shows fundraisers what makes the best  Read more...

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"This book is the definitive guide for those working in the development, public relations, or marketing offices of colleges, hospitals, museums, and other nonprofit institutions; for their directors Read more...

 
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