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How we decide

Autore: Jonah Lehrer
Editore: Boston : Houghton Mifflin Harcourt, 2009.
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason- and the precise mix depends on the  Per saperne di più…
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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Jonah Lehrer
ISBN: 9780618620111 0618620117
Numero OCLC: 231588344
Descrizione: xvii, 302 p. ; 22 cm.
Contenuti: Introduction --
The quarterback in the pocket --
The predictions of dopamine --
Fooled by a feeling --
The uses of reason --
Choking on thought --
The moral mind --
The brain is an argument --
The poker hand --
Coda.
Responsabilità: Jonah Lehrer.
Maggiori informazioni:

Abstract:

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason- and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscience mull over the many variables. But when we are picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. This book offers a fascinating look at the new science of decision-making--and how it can help us make better choices.-- Book jacket.

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Great storytelling

da pyzikscott (Utenti WorldCat. Pubblicazioni 2010-01-11) Molto buono Link permanente

Why can it be so hard to make a decision? And why do we fall prey to financial lures? Lehrer introduces the reader to a variety of different decision-making scenarios to show when we rely on a gut feeling and when we use a reasoned approach. His foundation is scientific, but his illustrations are...
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