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How we decide

Autor: Jonah Lehrer
Editora: Boston : Houghton Mifflin Harcourt, 2009.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason- and the precise mix depends on the  Ler mais...
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Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Jonah Lehrer
ISBN: 9780618620111 0618620117
Número OCLC: 231588344
Descrição: xvii, 302 p. ; 22 cm.
Conteúdos: Introduction --
The quarterback in the pocket --
The predictions of dopamine --
Fooled by a feeling --
The uses of reason --
Choking on thought --
The moral mind --
The brain is an argument --
The poker hand --
Coda.
Responsabilidade: Jonah Lehrer.
Mais informações:

Resumo:

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason- and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscience mull over the many variables. But when we are picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. This book offers a fascinating look at the new science of decision-making--and how it can help us make better choices.-- Book jacket.

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Great storytelling

por pyzikscott (Usuário WorldCat publicado 2010-01-11) Muito Bom Permalink

Why can it be so hard to make a decision? And why do we fall prey to financial lures? Lehrer introduces the reader to a variety of different decision-making scenarios to show when we rely on a gut feeling and when we use a reasoned approach. His foundation is scientific, but his illustrations are...
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