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How we decide

作者: Jonah Lehrer
出版商: Boston : Houghton Mifflin Harcourt, 2009.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason- and the precise mix depends on the  再讀一些...
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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Jonah Lehrer
ISBN: 9780618620111 0618620117
OCLC系統控制編碼: 231588344
描述: xvii, 302 p. ; 22 cm.
内容: Introduction --
The quarterback in the pocket --
The predictions of dopamine --
Fooled by a feeling --
The uses of reason --
Choking on thought --
The moral mind --
The brain is an argument --
The poker hand --
Coda.
責任: Jonah Lehrer.
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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason- and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscience mull over the many variables. But when we are picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. This book offers a fascinating look at the new science of decision-making--and how it can help us make better choices.-- Book jacket.

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Why can it be so hard to make a decision? And why do we fall prey to financial lures? Lehrer introduces the reader to a variety of different decision-making scenarios to show when we rely on a gut feeling and when we use a reasoned approach. His foundation is scientific, but his illustrations are...
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