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How we decide

by Jonah Lehrer

  Book

3 of 3 people found this review helpful.
Great storytelling   (2010-01-11)

Very Good

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by pyzikscott

Why can it be so hard to make a decision? And why do we fall prey to financial lures? Lehrer introduces the reader to a variety of different decision-making scenarios to show when we rely on a gut feeling and when we use a reasoned approach. His foundation is scientific, but his illustrations are real, memorable stories about people. I thoroughly enjoyed this book and continue to think about it, weeks later.




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