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Human resources management : cases and readings

Author: David W Gilbertson; Raymond J Stone
Publisher: Sydney : McGraw-Hill, 1985.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: David W Gilbertson; Raymond J Stone
ISBN: 0074520881 9780074520888
OCLC Number: 27487302
Notes: Previous ed. published as: Personnel management. Sydney : McGraw-Hill, 1977.
Description: ix, 246 pages ; 24 cm
Contents: Preface --
Pt. I. Studying Consumer Behavior --
Ch. 1. Introduction --
Ch. 2. Understanding Consumers and Market Segments --
Pt. II. Environmental Influences on Consumer Behavior --
Ch. 3. Culture --
Ch. 4. Subcultures --
Ch. 5. Social Class --
Ch. 6. Social Groups --
Ch. 7. Family --
Ch. 8. Personal Influence and Diffusion of Innovations --
Pt. III. Individual Determinants of Consumer Behavior --
Ch. 9. Personality and Self-Concept --
Ch. 10. Motivation and Involvement --
Ch. 11. Information Processing --
Ch. 12. Learning and Memory --
Ch. 13. Attitudes --
Ch. 14. Changing Attitudes --
Pt. IV. Consumer Decision Processes --
Ch. 15. Problem Recognition --
Ch. 16. Search and Evaluation --
Ch. 17. Purchasing Processes --
Ch. 18. Postpurchase Behavior --
Pt. V. Additional Dimensions --
Ch. 19. Modeling and Researching Consumer Behavior --
Ch. 20. Consumerism --
Ch. 21. Organizational Buyer Behavior --
Cases --
Notes --
Index.
Other Titles: Personnel management.
Responsibility: David W. Gilbertson, Raymond J. Stone.

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