skip to content
Humor in advertising : a comprehensive analysis Preview this item
ClosePreview this item
Checking...

Humor in advertising : a comprehensive analysis

Author: Charles S Gulas; Marc G Weinberger
Publisher: Armonk, N.Y. : M.E. Sharpe, Inc., ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles S Gulas; Marc G Weinberger
ISBN: 0765616130 9780765616135
OCLC Number: 60791480
Description: xiv, 240 pages : illustrations ; 24 cm
Contents: History of humor in advertising --
Just what is humor?: and how does it work? --
Audience factors --
Media and humor --
Product type and humor Products --
Humor type and message --
Context issues --
Research methodology issues --
Entertaining some offending others --
General conclusions and research directions.
Responsibility: Charles S. Gulas and Marc G. Weinberger.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/60791480> # Humor in advertising : a comprehensive analysis
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "60791480" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/794161695#Place/armonk_n_y> ; # Armonk, N.Y.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/794161695#Topic/werbung> ; # Werbung
   schema:about <http://id.worldcat.org/fast/1734106> ; # Wit and humor in advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/794161695#Topic/werbewirkung> ; # Werbewirkung
   schema:about <http://dewey.info/class/659.10207/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/794161695#Topic/humor> ; # Humor
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/52010475> ; # Marc G. Weinberger
   schema:copyrightYear "2006" ;
   schema:creator <http://viaf.org/viaf/262097717> ; # Charles S. Gulas
   schema:datePublished "2006" ;
   schema:description "History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/794161695> ;
   schema:inLanguage "en" ;
   schema:name "Humor in advertising : a comprehensive analysis"@en ;
   schema:productID "60791480" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/60791480#PublicationEvent/armonk_n_y_m_e_sharpe_inc_2006> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/794161695#Agent/m_e_sharpe_inc> ; # M.E. Sharpe, Inc.
   schema:url <http://catdir.loc.gov/catdir/toc/ecip0515/2005017678.html> ;
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014920898&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014920898&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:workExample <http://worldcat.org/isbn/9780765616135> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/60791480> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/794161695#Agent/m_e_sharpe_inc> # M.E. Sharpe, Inc.
    a bgn:Agent ;
   schema:name "M.E. Sharpe, Inc." ;
    .

<http://id.worldcat.org/fast/1734106> # Wit and humor in advertising
    a schema:Intangible ;
   schema:name "Wit and humor in advertising"@en ;
    .

<http://viaf.org/viaf/262097717> # Charles S. Gulas
    a schema:Person ;
   schema:birthDate "1962" ;
   schema:familyName "Gulas" ;
   schema:givenName "Charles S." ;
   schema:name "Charles S. Gulas" ;
    .

<http://viaf.org/viaf/52010475> # Marc G. Weinberger
    a schema:Person ;
   schema:familyName "Weinberger" ;
   schema:givenName "Marc G." ;
   schema:name "Marc G. Weinberger" ;
    .

<http://worldcat.org/isbn/9780765616135>
    a schema:ProductModel ;
   schema:isbn "0765616130" ;
   schema:isbn "9780765616135" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.