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Humor in the advertising business : theory, practice, and wit

Author: Fred K Beard
Publisher: Lanham : Rowman & Littlefield Publishers, cop. 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Explores how advertising humor works. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, this work surveys the whimsical side  Read more...

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Document Type: Book
All Authors / Contributors: Fred K Beard
ISBN: 9780742554252 0742554252
OCLC Number: 470877343
Notes: Bibliogr. p. 183-188.
Description: 1 vol. (XIV-203 p.) ; 24 cm
Contents: Historic attempts at advertising humor --
Theoretically, what's so funny? --
Why typology is a funny word --
How does silly sell? --
When humorous ads aren't funny --
Campaigns that made audiences laugh --
and buy.
Responsibility: Fred K. Beard.
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In today's world of multi-channel marketing, humorous advertising breaks through the clutter and builds equity by enhancing brand awareness and attitudes. However, humorous advertising can also Read more...

 
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