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|Additional Physical Format:||Online version:
Cohan, Peter S., 1957-
Hungry start-up strategy.
San Francisco : Berrett-Koehler Publishers, c2012
|All Authors / Contributors:||
Peter S Cohan
|Description:||xiv, 244 p. : ill. ; 24 cm.|
|Contents:||Six start-up choices. Setting goals: what makes you hungry? --
Picking markets: feed your customers and they'll feed you --
Raising capital: maintain your fighting weight --
Building the team: whom do you invite to the table? --
Gaining share: satisfy your customers' cravings --
Adapting to change: don't let others eat your lunch --
Implications for stakeholders. Straight talk from start-up capital providers --
Can big companies train entrepreneurs? --
|Responsibility:||Peter S. Cohan.|
"Peter Cohan has created a logic of competitive strategy that speaks to the real challenges of entrepreneurs trying to create new organizations that are more likely to succeed."