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Hungry start-up strategy : creating new ventures with limited resources and unlimited vision

Author: Peter S Cohan
Publisher: San Francisco : Berrett-Koehler Publishers, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
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Additional Physical Format: Online version:
Cohan, Peter S., 1957-
Hungry start-up strategy.
San Francisco : Berrett-Koehler Publishers, ©2012
(OCoLC)815288019
Document Type: Book
All Authors / Contributors: Peter S Cohan
ISBN: 9781609945282 160994528X
OCLC Number: 781679234
Description: xiv, 244 pages : illustrations ; 24 cm
Contents: Part I. Six start-up choices : Setting goals: what makes you hungry? --
Picking markets: feed your customers and they'll feed you --
Raising capital: maintain your fighting weight --
Building the team: whom do you invite to the table? --
Gaining share: satisfy your customers' cravings --
Adapting to change: don't let others eat your lunch --
Part II. Implications for stakeholders : Straight talk from start-up capital providers --
Can big companies train entrepreneurs?
Responsibility: Peter S. Cohan.

Abstract:

Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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"Peter Cohan has created a logic of competitive strategy that speaks to the real challenges of entrepreneurs trying to create new organizations that are more likely to succeed."--Leonard A. Read more...

 
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