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Hungry start-up strategy : creating new ventures with limited resources and unlimited vision

Autor: Peter S Cohan
Editora: San Francisco : Berrett-Koehler Publishers, ©2012.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
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Formato Físico Adicional: Online version:
Cohan, Peter S., 1957-
Hungry start-up strategy.
San Francisco : Berrett-Koehler Publishers, ©2012
(OCoLC)815288019
Tipo de Documento: Livro
Todos os Autores / Contribuintes: Peter S Cohan
ISBN: 9781609945282 160994528X
Número OCLC: 781679234
Descrição: xiv, 244 pages : illustrations ; 24 cm
Conteúdos: Part I. Six start-up choices : Setting goals: what makes you hungry? --
Picking markets: feed your customers and they'll feed you --
Raising capital: maintain your fighting weight --
Building the team: whom do you invite to the table? --
Gaining share: satisfy your customers' cravings --
Adapting to change: don't let others eat your lunch --
Part II. Implications for stakeholders : Straight talk from start-up capital providers --
Can big companies train entrepreneurs?
Responsabilidade: Peter S. Cohan.

Resumo:

Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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"Peter Cohan has created a logic of competitive strategy that speaks to the real challenges of entrepreneurs trying to create new organizations that are more likely to succeed."--Leonard A. Ler mais...

 
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