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Hungry start-up strategy : creating new ventures with limited resources and unlimited vision

著者: Peter S Cohan
出版商: San Francisco : Berrett-Koehler Publishers, ©2012.
版本/格式:   打印图书 : 英语查看所有的版本和格式
提要:
Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
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附加的形体格式: Online version:
Cohan, Peter S., 1957-
Hungry start-up strategy.
San Francisco : Berrett-Koehler Publishers, ©2012
(OCoLC)815288019
文档类型 图书
所有的著者/提供者: Peter S Cohan
ISBN: 9781609945282 160994528X
OCLC号码: 781679234
描述: xiv, 244 pages : illustrations ; 24 cm
内容: Part I. Six start-up choices : Setting goals: what makes you hungry? --
Picking markets: feed your customers and they'll feed you --
Raising capital: maintain your fighting weight --
Building the team: whom do you invite to the table? --
Gaining share: satisfy your customers' cravings --
Adapting to change: don't let others eat your lunch --
Part II. Implications for stakeholders : Straight talk from start-up capital providers --
Can big companies train entrepreneurs?
责任: Peter S. Cohan.

摘要:

Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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