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Hungry start-up strategy : creating new ventures with limited resources and unlimited vision

Author: Peter S Cohan
Publisher: San Francisco : Berrett-Koehler Publishers, ©2012.
Series: BK business book.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cohan, Peter S., 1957-
Hungry start-up strategy.
San Francisco : Berrett-Koehler Publishers, ©2012
(DLC) 2012032895
(OCoLC)781679234
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter S Cohan
ISBN: 9781609945299 1609945298 9781609945305 1609945301 9781609945602 1609945603
OCLC Number: 815288019
Description: 1 online resource.
Contents: Six start-up choices. Setting goals: what makes you hungry? --
Picking markets: feed your customers and they'll feed you --
Raising capital: maintain your fighting weight --
Building the team: whom do you invite to the table? --
Gaining share: satisfy your customers' cravings --
Adapting to change: don't let others eat your lunch --
Implications for stakeholders. Straight talk from start-up capital providers --
Can big companies train entrepreneurs? --
Resources.
Series Title: BK business book.
Responsibility: Peter S. Cohan.
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Abstract:

A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up.

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