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I gotta tell you : speeches of Lee Iacocca

Author: Lee A Iacocca; Matthew W Seeger
Publisher: Detroit : Wayne State University Press, ©1994.
Edition/Format:   Print book : English
Summary:

This text brings together 25 of Iacocca's most memorable and influential speeches in a historical and critical context. The speeches are organised by audience and theme to explore the range of issues  Read more...

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Genre/Form: Aufsatzsammlung
Named Person: Lee A Iacocca; Lee A Iacocca
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lee A Iacocca; Matthew W Seeger
ISBN: 081432522X 9780814325223 0814325467 9780814325469
OCLC Number: 30593521
Description: 335 pages : illustrations ; 24 cm
Contents: Lee Iacocca as business statesman / Matthew S. Seeger --
Speeches to internal constituencies. Lee Iacocca as internal issues manager in speeches to employees and dealers / Carl Botan --
Speeches of challenge and celebration : Lee Iacoccas's 1980 and 1992 shareholder addresses / Gaut Ragsdale --
Speeches to external constituencies. Speaking in defense of Chrysler : Lee Iacocca's crisis communication / Timothy L. Sellnow --
Lee Iacocca as debater and storyteller : speeches concerning the problems and future of the automobile industry / Jack Kay --
The Japanese trade imbalance : Lee Iacocca and corporate advocacy / Judith Hoover --
Information, motivation, and audience adaptation in addressing general business problems / Jerry Tarver --
Speeches concerning social values and issues. Lee Iacocca's commencement addresses / Ronald L. Lee --
Lee Iacocca's addresses concerning education / Gustav W. Friedrich --
The Statue of Liberty Ellis-Island speeches : an analysis of Lee Iacocca's value appeals / John J. Makay.
Other Titles: I got to tell you.
Responsibility: edited by Matthew W. Seeger ; with a foreword by Lee A. Iacocca.

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