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I is an other : the secret life of metaphor and how it shapes the way we see the world
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I is an other : the secret life of metaphor and how it shapes the way we see the world

著者: James Geary
出版商: New York : HarperCollins, 2011.
版本/格式:   图书 : 英语 : 1st ed查看所有的版本和格式
提要:
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: James Geary
ISBN: 9780061710285 : 0061710288
OCLC号码: 690020507
描述: 296 p. : ill. ; 22 cm.
内容: Foreword : why I is an other --
Metaphor and thought : all shook up --
Metaphor and etymology : language is fossil poetry --
Metaphor and money : how high can a dead cat bounce? --
Metaphor and the mind : imagining an apple in someone's eye --
Metaphor and advertising : imaginary gardens with real toads in them --
Metaphor and the brain : bright sneezes and loud sunlight --
Metaphor and the body : anger is a heated fluid in a container --
Metaphor and politics : freedom fries and liberty cabbage --
Metaphor and pleasure : experience is a comb that nature gives to bald men --
Metaphor and children : how should one refer to the sky? --
Metaphor and science : the earth is like a rice pudding --
Metaphor and parables and proverbs : mighty darn good lies --
Metaphor and innovation : make it strange --
Metaphor and psychology : a little splash of color from my mother --
Backword : the logic of metaphor.
其他题名: Secret life of metaphor and how it shapes the way we see the world
责任: James Geary.

摘要:

Although most people would assume that metaphor's only place of influence is in literature and song, this title argues that metaphors are found in various aspects of life. It takes us from  再读一些...

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"Geary . . . succeeds in making the case that metaphor is the meat of language and not a sauce."--Wall Street Journal

 
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