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I is an other : the secret life of metaphor and how it shapes the way we see the world

Author: James Geary
Publisher: New York : HarperCollins, [2011]
Edition/Format:   Print book : English : First editionView all editions and formats
Database:WorldCat
Summary:
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James Geary
ISBN: 9780061710285 0061710288
OCLC Number: 690020507
Description: 296 pages : illustrations ; 22 cm
Contents: Foreword : why I is an other --
Metaphor and thought : all shook up --
Metaphor and etymology : language is fossil poetry --
Metaphor and money : how high can a dead cat bounce? --
Metaphor and the mind : imagining an apple in someone's eye --
Metaphor and advertising : imaginary gardens with real toads in them --
Metaphor and the brain : bright sneezes and loud sunlight --
Metaphor and the body : anger is a heated fluid in a container --
Metaphor and politics : freedom fries and liberty cabbage --
Metaphor and pleasure : experience is a comb that nature gives to bald men --
Metaphor and children : how should one refer to the sky? --
Metaphor and science : the earth is like a rice pudding --
Metaphor and parables and proverbs : mighty darn good lies --
Metaphor and innovation : make it strange --
Metaphor and psychology : a little splash of color from my mother --
Backword : the logic of metaphor.
Other Titles: Secret life of metaphor and how it shapes the way we see the world
Responsibility: James Geary.
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Abstract:

Although most people would assume that metaphor's only place of influence is in literature and song, this title argues that metaphors are found in various aspects of life. It takes us from  Read more...

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"In his fine new book, James Geary [shows that] metaphors are not rhetorical frills at the edge of how we think. They are at the very heart of it." -- David Brooks, New York Times "Smart fun for Read more...

 
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