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I shop in Moscow : advertising and the creation of consumer culture in late tsarist Russia

Author: Sally West
Publisher: DeKalb : Northern Illinois University Press, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The emergence of Russian consumer culture played a formative role int he unsettling of traditional tsarist society by promoting the aspirations of self-fulfillment through consumption. Encouraging a consumerist ethic at odds with an autocratic society, advertising spoke the language of both tradition and modernity, simultaneously perpetuating and undermining the values of the past. The rise of pervasive,  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Sally West
ISBN: 9780875806488 0875806481
OCLC Number: 692288513
Description: xii, 292 pages : illustrations ; 24 cm
Contents: The development of modern advertising in Russia --
Seals of approval and stamps of censorship : governmental approbation and regulation in advertising --
Classroom for consumers : advertising progress in the urban marketplace --
Beauty and bravado : gender identity on the advertising page --
Modernity through tradition : advertising's appropriation of Russian culture --
Appendix A: Newspaper content in Peterburgskaia gazeta --
Appendix B: Newspaper income --
Appendix C: Toiletries industry advertising accounts.
Responsibility: Sally West.

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The first history of advertising in imperial Russia  Read more...

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This fascinating and beautifully-written manuscript offers readers a sophisticated account of the paradoxes of Russian consumer culture in the late Imperial period. It complicates older Read more...

 
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