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Iacocca : an autobiography

ผู้แต่ง: Lee A Iacocca; William Novak
สำนักพิมพ์: Toronto ; New York : Bantam Books, 1986, ©1984.
ครั้งที่พิมพ์/รูปแบบ:   พิมพ์หนังสือ : บรรณานุกรม : ภาษาอังกฤษ : 1st Bantam pbk. edดูครั้งที่พิมพ์และรูปแบบ
สรุป:
Portrays the life of Lee Iacocca, who brought Chrysler back from the brink.
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ประเภท/แบบฟอร์ม Biography
ชื่อบุคคล: Lee A Iacocca; Lee A Iacocca; Lee A Iacocca; Lee Iacocca; Lee Iacocca
ขนิดวัสดุ: บรรณานุกรม
ประเภทเอกสาร หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Lee A Iacocca; William Novak
ISBN: 0553251473 9780553251470 0553171836 9780553171839
OCLC Number: 13769674
หมายเหตุ Includes index.
คำอธิบาย: xvii, 365 pages, [16] pages of plates : illustrations ; 18 cm
สารบัญ: Acknowledgmnets --
An opening word --
Prologue --
Pt. 1. Made in America --
Ch. 1. The family --
Ch. 2. School days --
Pt. 2. The Ford story --
Ch. 3. Getting my feet wet --
Ch. 4. The bean counters --
Ch. 5 The key to management --
Ch. 6. The Mustang --
Ch. 7. Encore! --
Ch. 8. The road to the top --
Ch. 9. Trouble in paradise --
Ch. 10. 1975: The fateful year --
Ch. 11. The showdown --
Ch. 12. The day after --
Pt. 3. The Chrysler story --
Ch. 13. Courted by Chrtsler --
Ch. 14. Aboard a sinking ship --
Ch. 15. Building the team --
Ch. 16. The day the Shah left town --
Ch. 17. Drastic measures: going to the government --
Ch. 18. Should Chrysler be saved? --
Ch. 19. Chrysler goes to Congress --
Ch. 20. Equality of sacrifice --
Ch. 21. The banks: trial by fire --
Ch. 22. The K-car --
and the close call; "It only hurts when I laugh" --
Ch. 23. Public man, public office --
Ch. 24. Bittersweet victory --
Pt. 4. Straight talk --
Ch. 25. how to save lives on the road --
Ch. 26. The high cost of labor --
Ch. 27. The Japanese challenge --
Ch. 28. Making America great again --
Epilogue: The great lady --
Index.
ความรับผิดชอบ: Lee Iacocca with William Novak.

บทคัดย่อ:

Portrays the life of Lee Iacocca, who brought Chrysler back from the brink.

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