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Iacocca : an autobiography

Author: Lee A Iacocca; William Novak
Publisher: Toronto ; New York : Bantam Books, 2007, ©1984.
Edition/Format:   eBook : Document : Biography : EnglishView all editions and formats
Summary:
He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But  Read more...
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Genre/Form: Electronic books
Biography
Named Person: Lee A Iacocca; Lee A Iacocca
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lee A Iacocca; William Novak
ISBN: 9780307788689 0307788687
OCLC Number: 773932449
Description: 1 online resource (359 pages, [16] pages of plates) : illustrations
Responsibility: Lee Iacocca with William Novak.

Abstract:

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check. From the Trade Paperback edition.

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