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IBM redux : Lou Gerstner and the business turnaround of the decade

Author: Doug Garr
Publisher: Chichester : Wiley, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text takes an in-depth look at IBM's recovery and the man who is leading it, Lou Gerstner. It chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and  Read more...

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Genre/Form: Case studies
Named Person: Louis V Gerstner; Louis V Gerstner
Document Type: Book
All Authors / Contributors: Doug Garr
ISBN: 0471491888 9780471491880
OCLC Number: 42791857
Description: 375 pages ; 24 cm
Contents: Chapter 1 -- A Brand Guy in the Information Age Chapter 2 -- Would Anyone Want This Job? Chapter 3 -- A New Man in Armonk Chapter 4 -- First Months, First Moves Chapter 5 -- A Vertical Version of Reality Chapter 6 -- The Making of a CEO Chapter 7-- Seismic Shakes in Big Bluea s Culture Chapter 8 -- Two Camels in Front of a Pizza Hut Chapter 9 -- That Strange, Elusive PC Company Chapter 10 -- At War with the Evil Empire Chapter 11 -- Gerstner Grabs for Groupware Chapter 12 -- A Shifting Wind in Armonk Chapter 13 -- New Images in the House that Lou Built Chapter 14 -- Leadership -- At Home and Abroad Chapter 15 -- Network Computers and Big Bluea s Servers Chapter 16 -- A Loss Leader Even Lou Can Live With Chapter 17 -- Therea s No Place to Hide Full Disclosure Notes Bibliography Index
Responsibility: Doug Garr.

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"IBM Redux is a useful readable book, and it highlights the charcters of several members of King Louisa court.", , , The Guardian#

 
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