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Iconoclast : a neuroscientist reveals how to think differently

Author: Gregory Berns
Publisher: Boston, Mass. : Harvard Business Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.
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Document Type: Book
All Authors / Contributors: Gregory Berns
ISBN: 9781422133309 1422133303
OCLC Number: 436026619
Description: x, 250 pages : illustrations ; 21 cm
Contents: Doing what can't be done : Howard Armstrong --
Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell --
From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis --
Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions --
How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. --
Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford --
Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett --
Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans --
When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs.
Responsibility: Gregory Berns.

Abstract:

No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true  Read more...

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