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The idea of marketing in the real-time, total access marketplace

Author: Gordon Gurley; Regis McKenna; Stanford Video.; Kantola Productions.
Publisher: [Stanford, CA] : Stanford Video ; Mill Valley, CA : Kantola Productions [distributor], ©2005.
Series: Stanford executive briefings (Unnumbered)
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container.
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Genre/Form: Filmed lectures
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Gordon Gurley; Regis McKenna; Stanford Video.; Kantola Productions.
OCLC Number: 62121459
Credits: Director, engineer: Gordon Gurley.
Performer(s): Lecturer, Regis McKenna.
Event notes: Taped live on Mar. 9, 2005 at Stanford University.
Description: 1 videodisc (56 min.) : sd., col. ; 4 3/4 in.
Details: DVD.
Series Title: Stanford executive briefings (Unnumbered)
Other Titles: Idea of marketing in the total access, real-time marketplace
Responsibility: director, engineer, Gordon Curley.

Abstract:

"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container.

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