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|Document Type:||Visual material|
|All Authors / Contributors:||
Gordon Gurley; Regis McKenna; Stanford Video.; Kantola Productions.
|Credits:||Director, engineer: Gordon Gurley.|
|Performer(s):||Lecturer, Regis McKenna.|
|Event notes:||Taped live on Mar. 9, 2005 at Stanford University.|
|Description:||1 videodisc (56 min.) : sound, color ; 4 3/4 in.|
|Series Title:||Stanford executive briefings (Unnumbered)|
|Other Titles:||Idea of marketing in the total access, real-time marketplace|
|Responsibility:||director, engineer, Gordon Curley.|
"The traditional broadcast model of marketing is disappearing rapidly as consumers grow to expect total access to, and interaction with, the marketplace ... to earn brand loyalty, businesses need to use technology to establish a dialogue that gets and keeps customers"--Container.
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