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The idea of marketing in the real-time, total access marketplace

Author: Regis McKenna; Stanford Video.; Kantola Productions.
Publisher: [Stanford, CA] : Stanford Video ; Mill Valley, CA : Kantola Productions [distributor], ©2005.
Series: Stanford executive briefings.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
McKenna explains that as the traditional broadcast model of marketing is disappearing and consumers grow to expect total access to the marketplace businesses need to use technology to establish brand loyalty to get and keep customers.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Regis McKenna; Stanford Video.; Kantola Productions.
OCLC Number: 62260957
Credits: Director, Gordon Gurley.
Performer(s): Lecturer: Regis McKenna.
Event notes: Taped live on Mar. 9, 2005 at Stanford University.
Description: 1 videocassette (56 min.) : sd., col. ; 4 3/4 in.
Details: VHS.
Series Title: Stanford executive briefings.
Other Titles: Idea of marketing in the total access, real-time marketplace
Responsibility: Regis McKenna.

Abstract:

McKenna explains that as the traditional broadcast model of marketing is disappearing and consumers grow to expect total access to the marketplace businesses need to use technology to establish brand loyalty to get and keep customers.

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