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Ideation : the birth and death of ideas

Author: Douglas Graham; Thomas T Bachman
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Douglas Graham, a leading expert in the field of innovation, shows business leaders how to realize step-ahead ideas and Thomas Bachmann, a financial innovator shows how he has put innovative ideas into practice. Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Graham, Douglas, 1950-
Ideation.
Hoboken, N.J. : John Wiley & Sons, ©2004
(DLC) 2003023870
(OCoLC)53369241
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Douglas Graham; Thomas T Bachman
ISBN: 0471659533 9780471659532
OCLC Number: 57443994
Description: 1 online resource (xv, 240 pages) : illustrations
Contents: Section A: Introduction: why ideas matter --
The mothers and fathers of invention --
Taxonomy of innovation --
Section B: The life cycle of ideas. Innovate: the birth of an idea --
Register: the first step for every new idea --
Protect: ensure recognition and reward --
Develop: improve your idea --
Value: what is your idea worth --
Market: finding investors and customers --
The death of an idea --
Section C: The innovation industry. A call to action --
The individual innovation imperative --
The corporate innovation imperative --
Academic innovation imperative --
Creative innovation imperative --
The global innovation imperative --
Section D: A vision for the future. The providers, merchants, and consumers of innovation.
Responsibility: Douglas Graham, Thomas T. Bachman.
More information:

Abstract:

Douglas Graham, a leading expert in the field of innovation, shows business leaders how to realize step-ahead ideas and Thomas Bachmann, a financial innovator shows how he has put innovative ideas into practice. Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new ideas in modern businesses.

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