RT Journal DB /z-wcorg/ DS http://worldcat.org ID 439254118 LA English T1 Identity, consumption and narratives of socialization A1 Shankar, Avi, Elliott, Richard, Fitchett, James, PB Sage Publications YR 2009 SN 1470-5931 JF Marketing Theory VO 9 IS 1 SP 75 OP 94 AB In this paper we contribute to current debates concerning the relationship between identity and consumption. We use people's past consumption of music, embodied in their old records, as an archive of their identity projects. Using a narrative approach to data collection and drawing on an interpretive orientation influenced by the work of Pierre Bourdieu, we find that the structuring influences that enable and constrain the development of identity emerge in sharper relief. In particular, we suggest that narratives of socialization have an enduring effect on how people `make up' who they want to be. Implications for consumer research theory are discussed.