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Identity, consumption and narratives of socialization
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Identity, consumption and narratives of socialization

作者: Avi Shankar; Richard Elliott; James Fitchett
出版商: Sage Publications
版本/格式: 文章 文章 : 英語
刊登於:Marketing Theory, 9, no. 1 (2009): 75-94
資料庫:ArticleFirst
其他資料庫: British Library SerialsElsevier
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文件類型: 文章
所有的作者/貢獻者: Avi Shankar; Richard Elliott; James Fitchett
ISSN:1470-5931
語言註釋: English
專有的識別號: 439254118
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schema:description"In this paper we contribute to current debates concerning the relationship between identity and consumption. We use people's past consumption of music, embodied in their old records, as an archive of their identity projects. Using a narrative approach to data collection and drawing on an interpretive orientation influenced by the work of Pierre Bourdieu, we find that the structuring influences that enable and constrain the development of identity emerge in sharper relief. In particular, we suggest that narratives of socialization have an enduring effect on how people `make up' who they want to be. Implications for consumer research theory are discussed."
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