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I'll buy that!

Author: Jim Hartz; WNET (Television station : New York, N.Y.); Films for the Humanities (Firm)
Publisher: Princeton, NJ : Films for the Humanities [distributor], [1988], ©1985.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Summary:
Examines the growing role of psychological testing and behavioral analysis in marketing and advertising.
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Details

Genre/Form: Video recordings
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Jim Hartz; WNET (Television station : New York, N.Y.); Films for the Humanities (Firm)
OCLC Number: 19056535
Notes: Originally broadcast as an episode of: Innovation.
Credits: Editor, Freddie Rodriguez.
Performer(s): Host: Jim Hartz.
Description: 1 videocassette (26 min.) : sound, color ; 1/2 in.
Details: VHS format.
Other Titles: Innovation (Television program)
Responsibility: written and produced by Peggy Girshman ; directed by Jon Merdin ; produced by WNET/Thirteen.

Abstract:

Examines the growing role of psychological testing and behavioral analysis in marketing and advertising.

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Linked Data


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