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Illustration : meeting the brief

Author: Alan Male
Publisher: London : A. & C. Black, 2014. ©2014
Edition/Format:   Print book : EnglishView all editions and formats
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Details

Document Type: Book
All Authors / Contributors: Alan Male
ISBN: 9781408173770 1408173778
OCLC Number: 930069918
Notes: Originally published: Lausanne: AVA Academia, 2010.
Description: 160 pages ; 28 cm
Contents: Machine generated contents note: Influence and Significance --
The Future --
1. The History Of Illustration --
Where Has It Come From? --
Origins of Visual Communication --
The Renaissance and the Age of Enlightenment --
The 19th Century --
The Golden Age --
Into the Contemporary Scene --
Timeline --
2.A Working Art --
Where Illustration Is Seen --
Print --
Moving linage --
Installation --
Interaction --
Illustration And Industry --
An Industry Overview --
The Art Director --
Professional Practice --
The Workplace Experience --
Self-promotion and the Portfolio --
Acquiring Work --
Opportunities --
Collaboration and Breadth of Association --
A Map of Contexts --
3. Interpreting And Meeting A Brief --
An Introduction To Problem-Solving And Process --
The Intellectual and Creative Challenge --
An Ethical Perspective --
Identifying Needs --
Who is the client? --
Where does the illustration go and what is its media placement? --
Contextual Analysis. Note continued: What does it do and what is its context? --
Who is the audience? --
Effective communication --
Addressing a global audience --
Information-Gathering And Research Strategies --
Acquiring reference --
Subject Matter --
What is the theme or content? --
Understanding and empathy with subject matter --
A diversity of theme and subject --
Conceptualisation And Generating Ideas --
What has to be said and how? --
What will it look like? --
Frontispiece: Emma Yarlett, Sidney, Stella And The Moon --
This Spread: (Left) Susan Boafo, Organic Photography; --
(Below Left) Rob Fresson, London: Cycling City Of The Future; --
(Below Right): Jemma Westing, Optical Illusions --
What visual language will be employed? --
Truth or metaphor --
Realisation Through Completion --
Strategies for design and construction --
What methods will be employed? --
4.A New Practice: Illustration And research --
The Theorist-Practitioner --
The Context for Research and Illustration. Note continued: Strategies --
The Research Project --
The Research Degree --
Preparing for Research --
Methodologies --
Completion --
Authorship --
Having a `Voice' --
Application To Context.
Responsibility: Alan Male.

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