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L'image réfléchie : sémiotique et marketing

Author: Groupe EIDOS (Tours); Centre de recherche sur l'image (Paris); Groupe EIDOS.
Publisher: Paris ; Montréal (Québec) : L'Harmattan, 1998
Edition/Format:   Print book : Conference publication : FrenchView all editions and formats
Publication:EIDOS (Tours)
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Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Groupe EIDOS (Tours); Centre de recherche sur l'image (Paris); Groupe EIDOS.
ISBN: 2738467563 9782738467560
ISSN:1142-2742
OCLC Number: 490293422
Notes: Ed. partielle des actes d'un colloque tenu à Blois sur "Sémiotique et marketing."
Textes en anglais, français et italien.
EIDOS = Étude de l'image dans une orientation sémiologique.
Description: 1 vol. (141 p.) : couv. ill. ; 22 cm
Responsibility: Groupe EIDOS ; Paris I, [Centre de recherche sur l'image].
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Primary Entity

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