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Images that work : creating successful messages in marketing and high stakes communication

Author: John W Oller; J Roland Giardetti
Publisher: Westport, Conn. : Quorum, 1999.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Images That Work focuses on the creation and presentation of words and pictures in ways that communicate genuine substance from real people - including corporate entities and institutions and anonymous committees - to other real people. Oller and Giardetti provide a simple, comprehensive, fully consistent theory to explain why some messages and images communicate more effectively than others - and then how  Read more...
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Document Type: Book
All Authors / Contributors: John W Oller; J Roland Giardetti
ISBN: 1567201849 9781567201840
OCLC Number: 40675146
Description: x, 237 p. : ill. ; 24 cm.
Contents: Ch. 1. Creating Messages That Work --
Ch. 2. Introducing General Sign Theory --
Ch. 3. Different Signs for Different Jobs --
Ch. 4. True Stories: Explaining the Magic --
Ch. 5. Photographs: Color versus Black and White --
Ch. 6. Moving Pictures --
Ch. 7. Presentation: Telling the Story --
Ch. 8. Winning the Audience.
Responsibility: John W. Oller, Jr., J. Roland Giardetti.

Abstract:

Images That Work focuses on the creation and presentation of words and pictures in ways that communicate genuine substance from real people - including corporate entities and institutions and anonymous committees - to other real people. Oller and Giardetti provide a simple, comprehensive, fully consistent theory to explain why some messages and images communicate more effectively than others - and then how specialists in advertising, marketing, and corporate communications can apply that theory. With examples and illustrations grasped easily by academics and practitioners alike, they give readers a solid grounding in semiotics, the study of how meanings are constructed and construed in signs.

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