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Imagine : how creativity works

저자: Jonah Lehrer
출판사: Boston : Houghton Mifflin Harcourt, 2012.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
요약:
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that
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장르/형태: SCIENCE / Life Sciences / NeuroscienceŜOCIAL SCIENCE / Sociology / GeneralB̂USINESS & ECONOMICS / General
자료 유형: 인터넷 자료
문서 유형 도서, 인터넷 자원
모든 저자 / 참여자: Jonah Lehrer
ISBN: 9780547386072 0547386079
OCLC 번호: 744293654
설명: xx, 279 pages : illustrations ; 22 cm
내용: Alone : Bob Dylan's brain --
Alpha waves (condition blue) --
The unconcealing --
The letting go --
The outsider ; Together : The power of Q --
Urban friction --
The Shakespeare paradox.
다른 제목 How creativity works
책임: Jonah Lehrer.
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초록:

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You'll learn about Bob Dylan's writing habits and the drug addictions of poets. You'll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You'll see why Elizabethan England experienced a creative explosion, and how Pixar's office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

"New York Times"--Bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.

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