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Imaginization : the art of creative management

Author: Gareth Morgan
Publisher: Newbury Park, Calif. : Sage Publications, ©1993.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Imaginization: An invitation to a new way of thinking about organization and management." "Imaginization is a way of thinking. It's a way of organizing. It's a key managerial skill. It provides a way of helping people understand and develop their creative potential. It offers a means of finding innovative solutions to difficult problems." "As we leave the age of organized organizations and enter a world of more  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gareth Morgan
ISBN: 0803952996 9780803952997 0803953003 9780803953000
OCLC Number: 27382473
Description: xxxi, 347 pages : illustrations ; 24 cm
Contents: Preface --
1. Imaginization: Introducing A New Competence for Turbulent Times --
2. Looking in the Mirror --
3. Strategic Termites --
4. On Spider Plants --
5. "Political Football" --
6. "We're a Blob Out of Water" --
7. "Futureblock" --
8. "Boiling Dry" --
9. Imaginizing Teamwork --
10. Picture Power --
11. Living the Message --
12. Rethinking Products and Services --
13. If You Only Have a Hammer ... --
App. A: The Theory Behind the Practice --
App. B: A Note on Research Method --
Reflections and Connections --
Bibliography --
Index --
About the Author.
Responsibility: Gareth Morgan.
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Abstract:

`The book is exciting. It opens up new ways of developing both organization and management. It inspires ideas of excellence and achievement and gives hope for this age. You can probably open this  Read more...

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