skip to content
IMC : using advertising and promotion to build brands Preview this item
ClosePreview this item
Checking...

IMC : using advertising and promotion to build brands

Author: Tom Duncan
Publisher: Boston : McGraw-Hill, 2002.
Series: McGraw-Hill/Irwin series in marketing.
Edition/Format:   Print book : English : 1st edView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Duncan, Tom (Thomas R.).
IMC.
Boston : McGraw-Hill, 2002
(OCoLC)691090073
Document Type: Book
All Authors / Contributors: Tom Duncan
ISBN: 025621476X 9780256214765 0071123318 9780071123310
OCLC Number: 45958120
Description: xxxii, 783 pages : illustrations (chiefly color) ; 29 cm.
Contents: pt. 1. Value --
Ch. 1. Finance and the Financial Manager --
Ch. 2. Present Value and the Opportunity Cost of Capital --
Ch. 3. How to Calculate Present Values --
Ch. 4. The Value of Common Stocks --
Ch. 5. Why Net Present Value Leads to Better Investment Decisions Than Other Criteria --
Ch. 6. Making Investment Decisions with the Net Present Value Rule --
pt. 2. Risk --
Ch. 7. Introduction to Risk, Return, and the Opportunity Cost of Capital --
Ch. 8. Risk and Return --
Ch. 9. Capital Budgeting and Risk --
pt. 3. Practical Problems in Capital Budgeting --
Ch. 10. A Project is not a Black Box --
Ch. 11. Where Positive Net Present Values Come From --
Ch. 12. Making Sure Managers Maximize NPV --
pt. 4. Financing Decisions and Market Efficiency --
Ch. 13. Corporate Financing and the Six Lessons of Market Efficiency --
Ch. 14. An Overview of Corporate Financing --
Ch. 15. How Corporations Issue Securities --
pt. 5. Dividend Policy and Capital Structure --
Ch. 16. The Dividend Controversy --
Ch. 17. Does Debt Policy Matter? --
Ch. 18. How Much Should a Firm Borrow? --
Ch. 19. Financing and Valuation --
pt. 6. Options --
Ch. 20. Understanding Options --
Ch. 21. Valuing Options --
Ch. 22. Real Options --
Ch. 23. Warrants and Convertibles --
pt. 7. Debt Financing --
Ch. 24. Valuing Debt --
Ch. 25. The Many Different Kinds of Debt --
Ch. 26. Leasing --
pt. 8. Risk Management --
Ch. 27. Managing Risk --
Ch. 28. Managing International Risks --
pt. 9. Financial Planning and Short-Term Management --
Ch. 29. Financial Analysis and Planning --
Ch. 30. Short-Term Financial Planning --
Ch. 31. Cash Management --
Ch. 32. Credit Management --
pt. 10. Mergers, Corporate Control, and Governance --
Ch. 33. Mergers --
Ch. 34. Control, Governance, and Financial Architecture --
pt. 11. Conclusion --
Ch. 35. Conclusion: What We Do and Do Not Know About Finance --
App. A. Present Value Tables --
App. B: Answers to Quizzes --
Glossary --
Global Index --
General Index.
Series Title: McGraw-Hill/Irwin series in marketing.
Responsibility: Tom Duncan.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/45958120> # IMC : using advertising and promotion to build brands
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "45958120" ;
   library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
   schema:about <http://dewey.info/class/658.827/e21/> ;
   schema:bookEdition "1st ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/4026675> ; # Thomas R. Duncan
   schema:datePublished "2002" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/837034924> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/837034924#Series/mcgraw_hill_irwin_series_in_marketing> ; # McGraw-Hill/Irwin series in marketing.
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/837034924#Series/the_mcgraw_hill_irwin_series_in_marketing> ; # The McGraw-Hill/Irwin series in marketing
   schema:isSimilarTo <http://www.worldcat.org/oclc/691090073> ;
   schema:name "IMC : using advertising and promotion to build brands"@en ;
   schema:productID "45958120" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/45958120#PublicationEvent/boston_mcgraw_hill_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/837034924#Agent/mcgraw_hill> ; # McGraw-Hill
   schema:workExample <http://worldcat.org/isbn/9780071123310> ;
   schema:workExample <http://worldcat.org/isbn/9780256214765> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA215577> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/45958120> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
   schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/837034924#Series/mcgraw_hill_irwin_series_in_marketing> # McGraw-Hill/Irwin series in marketing.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/45958120> ; # IMC : using advertising and promotion to build brands
   schema:name "McGraw-Hill/Irwin series in marketing." ;
    .

<http://experiment.worldcat.org/entity/work/data/837034924#Series/the_mcgraw_hill_irwin_series_in_marketing> # The McGraw-Hill/Irwin series in marketing
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/45958120> ; # IMC : using advertising and promotion to build brands
   schema:name "The McGraw-Hill/Irwin series in marketing" ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
   schema:name "Branding (Marketing)"@en ;
    .

<http://viaf.org/viaf/4026675> # Thomas R. Duncan
    a schema:Person ;
   schema:familyName "Duncan" ;
   schema:givenName "Thomas R." ;
   schema:givenName "Tom" ;
   schema:name "Thomas R. Duncan" ;
    .

<http://worldcat.org/isbn/9780071123310>
    a schema:ProductModel ;
   schema:isbn "0071123318" ;
   schema:isbn "9780071123310" ;
    .

<http://worldcat.org/isbn/9780256214765>
    a schema:ProductModel ;
   schema:isbn "025621476X" ;
   schema:isbn "9780256214765" ;
    .

<http://www.worldcat.org/oclc/691090073>
    a schema:CreativeWork ;
   rdfs:label "IMC." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/45958120> ; # IMC : using advertising and promotion to build brands
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.