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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/55008401 Title: Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust Author: Marc J Epstein Publisher: Westport, Conn. : Praeger, 2004. ISBN/ISSN: 027598463X 9780275984632 OCLC:55008401

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Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust

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Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust

Author:	Marc J Epstein
Publisher:	Westport, Conn. : Praeger, 2004.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Book jacket.
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Genre/Form:	Guide (Descripteur de forme) Fallstudiensammlung Case studies Cas, Études de
Document Type:	Book
All Authors / Contributors:	Marc J Epstein Find more information about:
ISBN:	027598463X 9780275984632
OCLC Number:	55008401
Description:	x, 208 p. : ill. ; 25 cm.
Contents:	pt. 1. Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- pt. 2. Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
Other Titles:	Implementing ecommerce strategies
Responsibility:	Mark J. Epstein.

Abstract:

The debate as to whether a company should or should not invest in e-commerce is over: everybody does. The concern now is to survive in this new world with its new challenges - a world in which web Read more...

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?Epstein reviews the conceptual and practical lessons learned over the past decade from e-commerce ventures and applies them to today's business environment. After the Internet bubble burst, solid Read more...

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