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| Genre/Form: | Guide (Descripteur de forme) Fallstudiensammlung Case studies Cas, Études de |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Marc J Epstein |
| ISBN: | 027598463X 9780275984632 |
| OCLC Number: | 55008401 |
| Description: | x, 208 p. : ill. ; 25 cm. |
| Contents: | pt. 1. Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- pt. 2. Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce. |
| Other Titles: | Implementing ecommerce strategies |
| Responsibility: | Mark J. Epstein. |
Abstract:
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Book jacket.
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Similar Items
Related Subjects:(21)
- Electronic commerce.
- Strategic planning.
- Business enterprises -- Computer networks -- Planning.
- Electronic commerce -- Case studies.
- E-commerce.
- Strategische planning.
- Commerce électronique.
- Planification stratégique.
- Entreprises -- Réseaux d'ordinateurs -- Planification.
- Commerce électronique -- Cas, Études de.
- Commerce électronique
- Planification stratégique
- Réseau d'ordinateurs
- Entreprise
- Electronic Commerce.
- Erfolgskontrolle.
- Fallstudiensammlung.
- Strategische Planung.
- Unternehmensplanung.
- Entreprise.
- Réseau d'ordinateurs.
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