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| 类型/形式： | Guide (Descripteur de forme) Fallstudiensammlung Case studies Cas, Études de |
|---|---|
| 文件类型： | 书 |
| 所有的著者/提供者： |
Marc J Epstein |
| ISBN: | 027598463X 9780275984632 |
| OCLC号码： | 55008401 |
| 描述： | x, 208 p. : ill. ; 25 cm. |
| 内容： | pt. 1. Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- pt. 2. Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce. |
| 其他题名： | Implementing ecommerce strategies |
| 责任： | Mark J. Epstein. |
摘要：
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Book jacket.
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