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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Michael D Johnson; Anders Gustafsson |
| ISBN: | 0787953105 9780787953102 |
| OCLC Number: | 43945159 |
| Description: | xv, 214 p. : ill. ;c 24 cm. |
| Contents: | Creating a customer measurement and management system -- Strategy and planning -- Building the lens of the customer -- Building the quality-satisfaction-loyalty survey -- From data to information : analyzing quality, satisfaction, loyalty, and profit data -- From information to decisions : priority setting and implementation. |
| Series Title: | University of Michigan Business School management series. |
| Responsibility: | Michael D. Johnson, Anders Gustafsson. |
| More information: |
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Similar Items
Related Subjects:(8)
- Consumer satisfaction.
- Customer loyalty.
- Customer relations.
- Consommateurs -- Satisfaction -- Évaluation.
- Consommateurs -- Fidélité -- Évaluation.
- Relations avec la clientèle.
- Administração de empresas.
- Consumidor.
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- Final Summary Paper(2 items)
by jaco53 updated 2010-01-11

