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Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system

Author: Michael D Johnson; Anders Gustafsson
Publisher: San Francisco : Jossey-Bass, ©2000.
Series: University of Michigan Business School management series.
Edition/Format:   Book : English : 1st edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael D Johnson; Anders Gustafsson
ISBN: 0787953105 9780787953102
OCLC Number: 43945159
Description: xv, 214 p. : ill. ;c 24 cm.
Contents: Creating a customer measurement and management system --
Strategy and planning --
Building the lens of the customer --
Building the quality-satisfaction-loyalty survey --
From data to information : analyzing quality, satisfaction, loyalty, and profit data --
From information to decisions : priority setting and implementation.
Series Title: University of Michigan Business School management series.
Responsibility: Michael D. Johnson, Anders Gustafsson.
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