详细书目
| 材料类型: | 互联网资源 |
|---|---|
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Michael D Johnson; Anders Gustafsson |
| ISBN: | 0787953105 9780787953102 |
| OCLC号码: | 43945159 |
| 描述: | xv, 214 p. : ill. ;c 24 cm. |
| 内容: | Creating a customer measurement and management system -- Strategy and planning -- Building the lens of the customer -- Building the quality-satisfaction-loyalty survey -- From data to information : analyzing quality, satisfaction, loyalty, and profit data -- From information to decisions : priority setting and implementation. |
| 丛书名: | University of Michigan Business School management series. |
| 责任: | Michael D. Johnson, Anders Gustafsson. |
| 更多信息: |
摘要:
Content Description
Publisher Fact Sheet
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添加标签 目的是为 "Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system".
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