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Improving risk communication

Author: National Research Council (U.S.). Committee on Risk Perception and Communication.
Publisher: Washington, D.C. : National Academy Press, 1989.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:
Hazards of modern life surround us and so, too, does communication about the risks of those hazards. News reports describe such hazards as pollutants in the air and in drinking water, pesticide residues in food, threats from radiation and toxic chemicals, and AIDS. Government and industry also send out messages about hazards and their risks, sometimes directly to the populace but more often through intermediaries,  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: National Research Council (U.S.). Committee on Risk Perception and Communication.
ISBN: 0309039460 9780309039468 0309039436 9780309039437
OCLC Number: 19722150
Description: xvii, 332 pages : illustrations ; 24 cm
Responsibility: Committee on Risk Perception and Communication, Commission on Behavioral and Social Sciences and Education, National Research Council. Commission on Physical Sciences, Mathematics, and Resources.

Abstract:

Hazards of modern life surround us and so, too, does communication about the risks of those hazards. News reports describe such hazards as pollutants in the air and in drinking water, pesticide residues in food, threats from radiation and toxic chemicals, and AIDS. Government and industry also send out messages about hazards and their risks, sometimes directly to the populace but more often through intermediaries, such as the print and broadcast media. Risk messages are difficult to formulate in ways that are accurate, clear, and not misleading. This report addresses these and other problems confronting risk communication.

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