skip to content
Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line Preview this item
ClosePreview this item
Checking...

Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line

Author: Mike Fritz; Paul D Berger
Publisher: Waltham, MA : Morgan Kaufmann, [2015] ©2015
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Fritz, Mike,
Improving the user experience through practical data analytics
(OCoLC)894611890
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mike Fritz; Paul D Berger
ISBN: 9780128006788 0128006781 0128006358 9780128006351
OCLC Number: 909780288
Description: 1 online resource (1 volume) : illustrations
Contents: Front Cover; Advance Praise for Improving the User Experience through Practical Data Analytics; Improving the User Experience through Practical Data Analytics; Copyright; Dedication; Contents; Preface; WHY WE WROTE THE BOOK; HOW THIS BOOK IS SPECIAL; THE SOFTWARE WE USE; WHAT YOU NEED TO ALREADY KNOW; ORGANIZATION AND COVERAGE; EXERCISES AND SUPPLEMENTARY MATERIAL; About the Authors; MIKE FRITZ; PAUL D. BERGER; ABOUT THE ILLUSTRATOR: RICK PINCHERA; Acknowledgments; Chapter 1 --
Introduction to a variety of useful statistical ideas and techniques; 1.1 INTRODUCTION. 1.2 THE GREAT NORMAL CURVE IN THE SKY1.3 CONFIDENCE INTERVALS; 1.4 HYPOTHESIS TESTING; 1.5 SUMMARY; 1.6 ADDENDUM: ACTIVATING "DATA ANALYSIS"; REFERENCES; Chapter 2 --
Comparing two designs (or anything else!) using independent sample T-tests; 2.1 INTRODUCTION; 2.2 CASE STUDY: COMPARING DESIGNS AT MADEMOISELLE LA LA; 2.3 COMPARING TWO MEANS; 2.4 INDEPENDENT SAMPLES; 2.5 MADEMOISELLE LA LA REDUX; 2.6 BUT WHAT IF WE CONCLUDE THAT THE MEANS AREN'T DIFFERENT?; 2.7 FINAL OUTCOME AT MADEMOISELLE LA LA; 2.8 ADDENDUM: CONFIDENCE INTERVALS; 2.9 SUMMARY; 2.10 EXERCISE; REFERENCE. Chapter 3 --
Comparing two designs (or anything else!) using paired sample T-tests3.1 INTRODUCTION; 3.2 VIGNETTE: HOW FAST CAN YOU POST A JOB AT BEHEMOTH.COM?; 3.3 INTRODUCTION TO PAIRED SAMPLES; 3.4 EXAMPLE OF PAIRED (TWO-SAMPLE) T-TEST; 3.5 BEHEMOTH.COM REVISITED; 3.6 ADDENDUM: A MINI-DISCUSSION WHY THE INDEPENDENT AND PAIRED TESTS NEED TO BE DIFFERENT; 3.7 SUMMARY; 3.8 EXERCISE; REFERENCES; Chapter 4 --
Pass or fail? Binomial-related hypothesis testing and confidence intervals using independent samples; 4.1 INTRODUCTION. 4.2 case study: is our expensive new search engine at behemoth.com better than what we already have?4.3 hypothesis testing using the chi-square test of independence or fisher's exact test; 4.4 meanwhile, back at behemoth.com; 4.5 binomial confidence intervals and the adjusted wald method; 4.6 summary; 4.7 addendum 1: how to run the chi-square test for different sample sizes; 4.8 addendum 2: comparing more than two treatments; 4.9 appendix: confidence intervals for all possible sample-proportion outcomes from n = 1 to n = 15, in table a.1; 4.10 exercises; references. Chapter 5 --
Pass or fail? Binomial-related hypothesis testing and confidence intervals using paired samples5.1 INTRODUCTION; 5.3 HYPOTHESIS TESTING USING THE COCHRAN Q TEST; 5.4 MEANWHILE, BACK AT BACKBOARD ... ; 5.5 SUMMARY; 5.6 EXERCISE; REFERENCES; Chapter 6 --
Comparing more than two means: one factor ANOVA with independent samples. Multiple comparison testing with the Newman-Keuls test; 6.1 INTRODUCTION; 6.2 CASE STUDY: SOPHISTICATED FOR WHOM?; 6.3 INDEPENDENT SAMPLES: ONE-FACTOR ANOVA; 6.4 THE ANALYSES; 6.5 MULTIPLE COMPARISON TESTING; 6.6 ILLUSTRATION OF THE S-N-K TEST.
Responsibility: Mike Fritz, Paul D. Berger.

Abstract:

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be.

Reviews

Editorial reviews

Publisher Synopsis

"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable... all UX researchers, no matter their experience Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/909780288> # Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
    library:oclcnum "909780288" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2218585937#Topic/quantitative_research> ; # Quantitative research
    schema:about <http://dewey.info/class/006.312/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/2218585937#Topic/data_mining> ; # Data mining
    schema:author <http://experiment.worldcat.org/entity/work/data/2218585937#Person/fritz_mike> ; # Mike Fritz
    schema:author <http://experiment.worldcat.org/entity/work/data/2218585937#Person/berger_paul_d_1943> ; # Paul D. Berger
    schema:bookFormat schema:EBook ;
    schema:datePublished "2015" ;
    schema:description "Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be."@en ;
    schema:description "Front Cover; Advance Praise for Improving the User Experience through Practical Data Analytics; Improving the User Experience through Practical Data Analytics; Copyright; Dedication; Contents; Preface; WHY WE WROTE THE BOOK; HOW THIS BOOK IS SPECIAL; THE SOFTWARE WE USE; WHAT YOU NEED TO ALREADY KNOW; ORGANIZATION AND COVERAGE; EXERCISES AND SUPPLEMENTARY MATERIAL; About the Authors; MIKE FRITZ; PAUL D. BERGER; ABOUT THE ILLUSTRATOR: RICK PINCHERA; Acknowledgments; Chapter 1 -- Introduction to a variety of useful statistical ideas and techniques; 1.1 INTRODUCTION."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/2218585937> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/894611890> ;
    schema:name "Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line"@en ;
    schema:productID "909780288" ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=1990683> ;
    schema:url <http://proxy.library.carleton.ca/login?url=http://proquest.safaribooksonline.com/?uiCode=carleton&xmlId=9780128006351> ;
    schema:url <http://proquest.safaribooksonline.com/9780128006351> ;
    schema:url <http://gold.worcester.edu/login?url=http://ebookcentral.proquest.com/lib/masslibsystem/detail.action?docID=1990683> ;
    schema:url <http://ebookcentral.proquest.com/lib/ucm/detail.action?docID=1990683> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1990683> ;
    schema:url <http://proquest.tech.safaribooksonline.de/9780128006351> ;
    schema:workExample <http://worldcat.org/isbn/9780128006351> ;
    schema:workExample <http://worldcat.org/isbn/9780128006788> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/909780288> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/2218585937#Person/berger_paul_d_1943> # Paul D. Berger
    a schema:Person ;
    schema:birthDate "1943" ;
    schema:familyName "Berger" ;
    schema:givenName "Paul D." ;
    schema:name "Paul D. Berger" ;
    .

<http://experiment.worldcat.org/entity/work/data/2218585937#Person/fritz_mike> # Mike Fritz
    a schema:Person ;
    schema:familyName "Fritz" ;
    schema:givenName "Mike" ;
    schema:name "Mike Fritz" ;
    .

<http://experiment.worldcat.org/entity/work/data/2218585937#Topic/quantitative_research> # Quantitative research
    a schema:Intangible ;
    schema:name "Quantitative research"@en ;
    .

<http://worldcat.org/isbn/9780128006351>
    a schema:ProductModel ;
    schema:isbn "0128006358" ;
    schema:isbn "9780128006351" ;
    .

<http://worldcat.org/isbn/9780128006788>
    a schema:ProductModel ;
    schema:isbn "0128006781" ;
    schema:isbn "9780128006788" ;
    .

<http://www.worldcat.org/oclc/894611890>
    a schema:CreativeWork ;
    rdfs:label "Improving the user experience through practical data analytics" ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/909780288> ; # Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line
    .

<http://www.worldcat.org/title/-/oclc/909780288>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/909780288> ; # Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line
    schema:dateModified "2018-07-13" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.