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Improving the visibility and use of digital repositories through SEO

Author: Kenning Arlitsch; Patrick S OBrien
Publisher: Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Series: LITA guides.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Arlitsch, Kenning.
Improving the visibility and use of digital repositories through SEO.
Chicago : ALA TechSource, an imprint of the American Library Association, 2013
(DLC) 2012049197
(OCoLC)823014110
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kenning Arlitsch; Patrick S OBrien
ISBN: 9781555709242 1555709249
OCLC Number: 843880826
Description: 1 online resource (viii, 128 pages) : illustrations.
Contents: What is SEO and why is it important to libraries? --
Improving your library's SEO efforts --
How Internet search engine indexing works --
Setting your SEO baselines --
What is your search engine-indexing ratio and how can you improve it? --
Targeting your audience --
Google scholar and institutional repositories --
Measuring success.
Series Title: LITA guides.
Responsibility: Kenning Arlitsch and Patrick S. O'Brien.

Abstract:

Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to reseachers.

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